As you’ve probably heard by now, Forbes released its 100 Most Innovative Leaders list on Friday, and it included one woman.

Understandably, many people raised their eyebrows and tweeted their tweets, because you have to be living under a rock not to know that women have been killing it in various industries and leadership roles.

We could spend our time talking about how this Forbes incident happened, and we should, because it’s a micro-example of how women- despite our many accomplishments- get overlooked every day in our media, policy-making, companies, and culture.

We should talk about the bias and privilege evident in the methodology itself and Forbes’ editor Randall Lane’s somewhat tone-deaf non-apology. We should talk about these things because we want to do better- and because what’s truly innovative is challenging the status quo, which all of us know isn’t working for anyone.

And we also need to talk about our country’s innovative women, because let’s be 100% real: some of the most innovative work that’s happening right now is led by women. Women are:

Fundamentally changing the way we shop and think about ownership.

Ten years ago, you were stuck buying or borrowing dresses for the many weddings of wedding season. If you had the budget, you may have purchased a season of clothes every season, and if you didn’t, you may have worn the same five work outfits on repeat. For many of us, our investment in clothing has totally changed (and we are wealthier) because of Jenn Hyman, co-founder and CEO of Rent The Runway. With RTR, we rent dresses for special occasions (including bridesmaid dresses because no, you can’t wear it again), the killer outfit that will match our killer presentations, and maternity and postnatal clothing that we actually want to wear. RTR redefines what it means to access fashion, provides an empowering service to women, and in 10 short years has changed the age-old notion that you have to own your clothes.

Making the internet a better place.

Whitney Wolfe Herd and her team at Bumble are making the internet better. After going through her own hurtful experiences with people who forgot their manners and to mind their own business once they were hidden behind a computer screen, Herd did what innovative people do- she found a solution to a personal challenge and created Bumble, a dating app where women make the first move. Since, they’ve innovated to create products that help their community connect in other domains (for networking and friendships), and they recently helped pass legislation to crack down on digital sexual harassment.

Challenging period stigma and ensuring all women have access to period products.

As a teenager (which we should note was only a few years ago), Nadya Okamoto experienced homelessness and learned the biggest challenge for homeless women was not having access to period products. To address this with products and advocacy, she founded Period.org, now the largest youth-run non-profit working in women’s health. They have launched #NationalPeriodDay (the first one coming on October 19, 2019) and will rally in all 50 states to elevate the issue of period poverty, making period products more accessible for all, and ending the #TamponTax. (If you don’t know what the tampon tax is, google it. Warning: you will want to throw your computer out the window, or at least ask the government for the massive refund you deserve.)

Providing our children food we can actually trust and kinda want to eat ourselves.

Millennials, we ate some foul, preserved packaged baby food that everyone seemed to accept in all its grossness. Now, you see kiddos everywhere sucking on organic, preservative-free easy to transport pouches of baby food, organic grain bars, and freeze-dried yogurt drops that even parents want to eat. Shazi Visram envisioned Happy Baby, which is now run by Anne Laraway.

Redefining the purpose and inclusivity of the beauty industry.

By and large in our history, beauty products have been sold to women as tools to attract attention from men and to encourage women to conform to a specific beauty standard. Moj Mahdara and her team at Beautycon have in many ways shifted the paradigm, making beauty products a form of self-expression and empowerment. They’ve created a remarkable beauty festival experience that embraces the full definition of beauty, female empowerment, inclusion, and diversity. They are also innovating into ecommerce and media.

Using human-centered solutions to help people live well.

WW (formerly Weight Watchers) isn’t a new company, but it is constantly evolving to use science-based research and human-behavioral data to create wellness programs that will actually work. Unlike most wellness solutions, WW meets people where they are, in both its program approach and constantly evolving digital and in-person tools. WW is currently led by Mindy Grossman.

And of course, perhaps you don’t need me to add to the lists that already honor inspirational and innovative women. Thank you, Inc. and Fast Company , to name a few.

Nonetheless, these women all came to my mind within five minutes of reading the Forbes list. So let’s make our own. Which women innovators are inspiring you, whether we know their brand or just not yet. Drop us a comment!